Science Says logo
Science Says
PlatformPlaybooksAbout
Subscribe
  • Science Says
  • Topics
  • Brand & Strategy

Brand & Strategy

Customer ExperienceReviewsPromotionsB2CSalesAds B2BBrand & StrategyRetail StoreProductSocial MediaPricingPackagingEcommerceMessaging & CopyInsightWebsite/App
Customer ExperienceCustomer Experience
+3+3
Case study: Closing more sales in videocalls
Feb 19, 2026
Premium

Case study: Closing more sales in videocalls

Increase sales during calls when you optimise your background, your body-language, your look, and how you speak.

Thomas McKinlay
Thomas McKinlay
B2CB2C
+1+1
Case study: Boosting support on Patreon
Jan 22, 2026
Premium

Case study: Boosting support on Patreon

To increase subscribers, and how much they contribute, highlight what makes you different and make them feel emotionally invested in you.

Thomas McKinlay
Thomas McKinlay
B2CB2C
+5+5
When to show off that you’re a new brand
Oct 10, 2023

When to show off that you’re a new brand

People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)

Thomas McKinlay
Thomas McKinlay
B2CB2C
+3+3
Keep your product packaging simple
Sep 26, 2023

Keep your product packaging simple

People were willing to pay up to 24.6% more for a product when its packaging design was simple (vs complex)

Thomas McKinlay
Thomas McKinlay
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.

Science Says

3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.

Home

Posts

Authors

Account

Upgrade

Platform

Platform

© 2026 Science Says.

Privacy policy

Terms of use

Powered by beehiiv